How Ethics Influence The Design And Marketing Of Products ?
Marketing ethics are seen as an important view point or as a key functional area in the business organization that provides visibility not only to the customers but also to the stake holders such as media, investor and business organizations etc. Ethics are all about principles present in an individual showing the right conduct which helps in shaping the decisions of the customers as well as of the organization. As our economy is focusing more and more to fulfill the needs and wants of the customers, organizations are paying more and more attention on the ethical values rather than providing simple products. |
Ethics play a very important role in influencing the behavior of the individuals to help them in their buying decision. Firstly, when an organization behaves ethical manner, customers develop a positive attitude about the organizations and its products or services. Secondly, the organization will get more frequent responses from its customers.
This helps the company in several ways, they are left with no more dissatisfied customers, helps in retaining the best customers, they avoid of bad publicity and have standardized products. It helps the customers for taking the right and fast decision for choosing a particular product. Due to these ethics a mutual relationship is developed between the customer and the organization which is built on trust, good faith and fair dealing in their interaction. The person behaving in an ethical way with others will help them to prosper in future and developing a good brand name which is very useful for the survival.
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How Ethics Influence The Design And Marketing Of Products ?
