Current Trends In Sports Drink Market
Sport drinks are wide popular today as consumers have become more health conscious. They are turning to nutritious food that gives them energy to carry out hectic activities everyday. |
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Since there is growing concern among people is about how to stay fit and healthy. This means they would rather have foods that keep their fitness and energy levels high, than food that just tastes good. This overall change in consumer need has brought out a good market for energy drinks. Today, there are a lot of innovative energizing drinks in the market that aim to promote health and stamina.
The target audience of the sports drink market is the younger population. These are the people with buying power and also the ones who are higher interested in consuming such products for the purpose of better health levels. However, it is to be noted that sports drinks are not just meant for sports persons, it is also meant for those who are conscious about having healthy drinks. It covers a wide range of products ranging from common products to advanced products meant for body builders.
The current indicator on market trends indicate that the sports drink market is going to grow in the years to come. This is largely due to the kind of claims made by such companies in terms of the health benefits that their product can provide. Top sports drink brands in the market are Lucozade Sport, Powerade and Gatorade. In 2009, the value of Lucozade Sport was £141 million, while the value of PowerAde was £42 million and that of Gatorade is £9.
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Current Trends In Sports Drink Market
